Cruelty free makeup

I’d love to be that person that can go vegan, but unfortunately I’m not right now. I’ve made a few changes, like I try not to buy beef to eat at home, buy Quorn instead of chicken sometimes and have made the switch to buying soya milk to have in my tea. However, I think the one place that I can try hard and succeed is in my makeup. So I’ve decided to be more conscious about the brands I buy from and the actions I support when I purchase certain products.

In a nutshell, products advertised as cruelty free have not been tested on animals. Although this seems very black and white there are some grey areas to be aware of. Just because a product is cruelty free doesn’t mean that the brand as a whole has a zero tolerance policy for testing all of their products on animals. And even if a brand is cruelty free, that doesn’t mean that their suppliers are. Moreover, if a brand sells their products in China then they are not considered cruelty free as animal testing is required in China.

It can be very tricky to keep up with which brands are cruelty free and which are not, certain brands are certified and some are not. To help with this, there are many website and blogs that regularly update their list of brands to keep readers updated with which brands to support. The two I often consult are Free The Bunnies and My Beauty Bunny.

So why the desire to try and buy cruelty free? I suppose that’s quite self-explanatory really, I believe that testing on animal is unnecessary and unnecessary harm seems wrong to me. Additionally the cosmetics market has become so saturated with products and there are so many brilliant options out there that buying from brands who aren’t cruelty free again, seems unnecessary when I have the choice. I’m not necessarily an animal lover by any means, but again it seems so unnecessary to continue to test on animals so I’m choosing to try not to support those brands anymore.

This doesn’t by any means mean I’m going to purge my makeup and throw away anything that isn’t cruelty free. Firstly, this would be wasteful and would achieve nothing as the product is already bought and the money is in their hands. Secondly, this would be incredibly expensive and I can’t afford to replace all that makeup! I’m going to use up the products I already own and try to find alternatives the next time I need to buy something to replace it.

I’m going to try my best to buy cruelty free but as I mentioned, it can be difficult to research a brand and the brand that company is owned by to guarantee that they are cruelty free. More and more brands are going cruelty free as the demand for these products is rising so hopefully this endeavour will only get easier.

If I lost all my makeup, what would I repurchase?

I’m always trying to find great products to use but when I comes to pinpointing my favourites sometimes I struggle. So I thought I’d look at it a different way and ask myself, if I lost all of my makeup, which products would I immediately repurchase? It’s basically just a different way of looking at my favourite products but not just talking about what I’m loving right now but what I couldn’t go without. So I’ve gone through all of my makeup and picked out my absolute favourite products.

Face products: liquid

The first thing that came to mind was my It Cosmetics CC cream. I LOVE this stuff I used it all summer because its so nice and lightweight but really packs a punch with the coverage. I can guarantee that when this runs out I’m definitely buying another one!

A more recent purchase but definitely a fast favourite is the Too Faced Born This Way concealer. This is probably the most high coverage concealer I have ever used but its not cakey or dry and it sits really nicely under my eyes all day.

My personal favourite liquid bronzer is the Maybelline Eraser Eye concealer, I just buy it in a deeper shade than I would need for a concealer! This totally does the job and because its a concealer it blends out really well on top of any foundation I’ve tried, however Maybelline are not a cruelty free brand. Although this is a good, inexpensive product I will try and find an alternative when it runs out.

The Glossier Cloud Paints are such lovely products and I would definitely want to get another one if I lost it! I use the colour dusk which is a nice pinky bronze shade that blends really nicely into my bronzer whilst still giving a nice flush. Less is more with this product so even though it’s not the cheapest the price-per-wear is pretty good!

Face products: powder

I think my favourite bronzer has got to be Benefit’s Hoola bronzer, it’s a classic for a reason and is a perfect balance of not being too warm or too cool toned. I would 100% rebuy this, but Benefit do test their products on animals so I would like to find something I love just as much that’s cruelty free.

I’m not super picky with highlighters, anything light and champagney ticks the box for me. If I did lose all my makeup I think I would have a look round the high street to try and find a good one, but a classic and one I’ve had for years is The Balm’s Mary Lou-Manizer so if I had to rebuy one I already have then I think that would be the one!


The eyeshadow palette I would buy again in a heartbeat is the James Charles x Morphe Artistry Palette. It has almost all the colours I’ll need and has such a great formula. maybe I’d buy the smaller version that he released if I lost my current version but without a doubt I’d need it back! I did a bit of digging and although Morphe state on their website that they are cruelty free, they are not certified as such. Another colourful option I would consider is the BPerfect Stacey Marie Carnival XL Pro Palette which I’ve heard so many amazing things about.

I would also definitely look into getting a smaller, neutral palette that was more travel-friendly and I could use on an everyday basis. I have a Beauty Bay palette with a big mirror that is unfortunately discontinued, however they do stock other similar palettes like this one that I would definitely consider buying were I to lose the one I currently have.

The best eyeliner I’ve ever tried is the NYX Epic Ink eyeliner and I would buy it again in a second. It is often compared to the Kat Von D (now KVD Vegan Beauty) Tattoo Liner, but I tried that recently and find that it dries up when I’m applying it and I constantly have to stop and try and shake the product down. Maybe I got a dudd product, but either way I’ll be sticking with NYX for now!

My favourite mascara ever was unfortunately discontinued (moment of silence for the L’oreal false lash sculpt mascara please) and I’ve tried a few since then to try and find a great one. I think the best I’ve tried is the Essence Lash Princess mascara not only because it performs brilliantly but because it’s so inexpensive, it makes me unwilling to buy another pricey mascara again!


My favourite lip liners I own are probably by Mac. However, whether or not they’re much better than the cheaper high street brands? I’m not too sure so I’d probably go to my local boots and pick up a nice pinky nude, a red and maybe a more browny nude too and not feel guilty about the price!

My go-to nude lipstick has to be Charlotte Tilbury’s Bitch Perfect and I would certainly notice if it went missing. I would love to buy it again, however I’d again be tempted to check out the high street and see if I could find anything I liked just as much. Spending over £20 on a lipstick definitely hurts but I wouldn’t rule it out!

I would also definitely want to pick up a nice pink shade and probably a red, you never know when you’ll need one! My favourite pink of the moment is the Nars Velvet Lip Glide in the shade Playpen. Not only is the colour of this gorgeous but the formula is so lovely and not drying at all. However, again I believe Nars test on animals which is a shame and I would love to find something similar from a cruelty free brand. The red I always have on hand is Revlon’s Moisture Renew Lipstick in the shade In Love With Ginger. It’s a really vibrant, fiery red and I’d definitely want to get something similar to it again.

The Fenty Beauty Gloss Bomb really is worth the hype, its so shiny and non-sticky but it is a little on the pricey side. On the other hand, the NYX Butter Glosses are amazing and super inexpensive. They’re definitely not as glittery but they’re very shiny and not sticky in the slightest. If I need to take one out with me then I always choose NYX because that way I don’t have to panic about losing it! It’d definitely be a toss up, I’d probably want to get one of each!

As for the categories I didn’t mention, I don’t really use liquid highlighter very often so I wouldn’t necessarily repurchase the Revolution one I currently own. I’m a lover of blush but I think it’s pretty hard to mess up a blush as they don’t need to be very pigmented so I’d probably wander to my local boots and pick a cheap one up rather than desperately needing to repurchase one I already own!

In terms of face powder and eyeliner pencils, I do use them both almost every time I wear makeup but I’m not hugely fussy with eyeliners and I don’t think I’ve ever even gone through a whole pot of translucent powder! I think for both of these I would look at what was on the market at the time and try and find something inexpensive but I would prioritise their quality. For powder I’d want something non-cakey and light on the skin and for eyeliner I’d want it to be pigmented and stay in my waterline all day without running down my face.

To find cruelty free products I have consulted Free the Bunnies and My Beauty Bunny‘s lists of cruelty free brands and did some googling where I could.